Two days after apologising, Wei Jianjun tried to plant a flag. On the evening of March 6, the Great Wall Motor chairman did something many auto executives would avoid.
Great Wall Motor is reshaping its direct-sales system. Stores once branded as Great Wall Smart Selection retail centres are being converted into Wey New Energy outlets, while Tank models have gradually disappeared from the showrooms.
Great Wall Motor has appointed Lu Wenbin, formerly technical general manager of the Haval brand, as general manager of Ora. He will oversee brand strategy, product planning, marketing and user operations.