Great Wall Motor's Vanishing Profit Gap Raises Questions Over Its EV Transition

Great Wall Motor's Vanishing Profit Gap Raises Questions Over Its EV Transition

Great Wall Motor’s first-half 2026 results have created a sharp disconnect between its sales performance and profitability.

BMW and Great Wall: More Than a Second Partnership?

BMW and Great Wall: More Than a Second Partnership?

A German luxury giant and a Chinese SUV king are quietly rewriting the rules of auto joint ventures...

Great Wall’s Wei Brand Bets on Founder Credibility and Chinese Luxury

Great Wall’s Wei Brand Bets on Founder Credibility and Chinese Luxury

Two days after apologising, Wei Jianjun tried to plant a flag. On the evening of March 6, the Great Wall Motor chairman did something many auto executives would avoid.  

Great Wall's Ora 5 Is a Comeback Attempt in China's Crowded Small-EV Market

Great Wall's Ora 5 Is a Comeback Attempt in China's Crowded Small-EV Market

Great Wall Motor has brought Ora back into the spotlight with the Ora 5, a new electric model priced from about $13,000.

Great Wall Pulls Tank From Direct Sales and Bets Its Showrooms on Wey

Great Wall Pulls Tank From Direct Sales and Bets Its Showrooms on Wey

 Great Wall Motor is reshaping its direct-sales system. Stores once branded as Great Wall Smart Selection retail centres are being converted into Wey New Energy outlets, while Tank models have gradually disappeared from the showrooms.

Ora Needs More Than Another New Boss to Win Back China's Small-EV Buyers

Ora Needs More Than Another New Boss to Win Back China's Small-EV Buyers

Great Wall Motor has appointed Lu Wenbin, formerly technical general manager of the Haval brand, as general manager of Ora. He will oversee brand strategy, product planning, marketing and user operations.

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