Luxeed, the electric-vehicle brand backed by Huawei and Chery, has changed the head of its marketing and sales system again. 

Huawei’s 2026 spring launch was less about a single car than about the widening reach of China’s automotive technology supply chain. The company used the event to present a suite of systems for Harmony Intelligent Mobility Alliance vehicles, including an 896-line lidar, upgraded assisted-driving software, an intelligent chassis platform, an 800V battery architecture and a health-focused cabin package.

A growing number of carmakers have been making high-profile visits to Huawei, reflecting a broad industry consensus: the competition in the era of intelligent vehicles is intensifying. As the race in electrification and smart technology deepens, the battle over core competencies is becoming more pronounced.