As 2026 gets under way, carmakers have begun releasing their 2025 sales figures, laying bare the intensity of competition across the industry.The numbers tell sharply different stories: some manufacturers have surged far ahead, outperforming expectations on the back of clear strategy, technological strength and strong product line-ups; others are grappling with severe headwinds and struggling to gain traction; while in certain camps, fortunes have diverged dramatically, producing a stark tale of winners and losers.

Amid sweeping change in China’s automotive market, FAW-Audi’s value system is being quietly rewritten. Price cuts are merely the most visible symptom of a far deeper transformation.