Audi E7X: Germany’s Most Aggressive Electric Counterattack Yet

Audi E7X: Germany’s Most Aggressive Electric Counterattack Yet

What happens when a traditional German luxury marque finally learns how to confront China’s electric upstarts head-on — not merely with heritage, but with pricing, technology and equipment? The answer may well reshape the balance of power in the premium EV market. And Audi’s new E7X has now placed that question squarely before the industry.

Freelander's China Revival Is a High-Stakes Test of Heritage, Technology and Trust

Freelander's China Revival Is a High-Stakes Test of Heritage, Technology and Trust

For many older car enthusiasts, the Land Rover Freelander is remembered for the small rear quarter window behind the C-pillar, one of the original model's most recognisable design cues.

Mercedes' China Dealer Crisis Shows the Cost of Luxury Expansion Without a Soft Landing

Mercedes' China Dealer Crisis Shows the Cost of Luxury Expansion Without a Soft Landing

Mercedes-Benz entered 2026 expecting to mark 40 years in China. Instead, it is facing one of the sharpest dealer conflicts in the country's luxury-car market. 

FAW-Volkswagen Is Still Investing in Engines as China Rushes Toward EVs

FAW-Volkswagen Is Still Investing in Engines as China Rushes Toward EVs

At a time when China's auto industry often speaks as if petrol cars are already history, FAW-Volkswagen used its 35th anniversary spring product event to send a different message.  

SAIC Volkswagen's ID. ERA Bets on Real-World Technology Over Spec-Sheet Theatre

SAIC Volkswagen's ID. ERA Bets on Real-World Technology Over Spec-Sheet Theatre

 China's new-energy market is moving from spectacle to scrutiny. As NEVs become the mainstream choice, buyers are looking beyond headline specifications and asking harder questions: does the technology work in daily use, does it remain reliable over time, and does it still perform when conditions are less than ideal?

GAC Honda's Complaint Surge Tests a Brand Built on Reliability

GAC Honda's Complaint Surge Tests a Brand Built on Reliability

GAC Honda entered 2026 under heavy pressure. A joint venture long associated with dependable Japanese engineering saw terminal sales fall sharply in the opening months.

BMW's China Fightback Hinges on a Product Wave Built for the EV Era

BMW's China Fightback Hinges on a Product Wave Built for the EV Era

BMW is entering 2026 with one of its most intensive China product pushes in years.

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